Does your LinkedIn Profile heading have pizzazz? Is your headline a true representation of who you are, what service you offer, and what you can do? Does it inspire the reader to continue reading?
Many professionals are stuck in a rut and only have their name and job title. Your headline is an opportunity to stand out from the crowd and it is simple to jazz up!
Your Linkedin headline is the first opportunity to persuade possible clients and connections to read your entire profile. Most professionals, if they even have a headline, list their job title. Do NOT just describe your job! Include in your headline words that describe the benefit of your skill set and let your personality shine!
Not everyone will want to do business with you, so add in a snippet of your character to attract the clients and connections you want. Remember to keep it professional and showcase your talents and skills within 120 characters!
To get you started thinking about how to increase the effectiveness of your headline…
Here’s a few before and after examples
Kevin Knebl – Speaker and Author
Kevin Knebl – Social Selling & Relationship Marketing Speaker/Author ★ The Most Positive & Encouraging Guy On Earth ★ 1450+ Recs ツ
Brian Tilbury – Millwright and Welder
Brian Tilbury – Experienced, Reliable Certified Millwright & ‘A’ Level Welder Serving with Integrity The Fraser Valley And Beyond.
Cathy Moleschi – Writer and Business Consultant
Cathy Moleschi – Experienced, Productive, Persuasive and Creative Writing/ Marketing/Sales Professional
Distinguish yourself from your competition and invest a little time in developing a LinkedIn headline that will draw people in, create valuable connections, increase sales, and motivate a team of evangelists who will send you referrals!
First impressions are everything, in life… but especially in business. Does your current LinkedIn profile inspire and motivate people to contact you? An optimized profile could easily pay itself back in just ONE new project, client or job!