With the social media frenzy long upon us, it is crucial to develop powerful business relationships. A key component of constructing lasting, profitable connections is the ability to engage others with persuasive images and copy to create a network of people who know, like, and trust you.
A personal bio creates a first impression, helps build your brand, and allows you to differentiate yourself from the crowd. If you do not have a current personal bio, you need one!
When to Use a Personal Bio
- For social media profiles in the summary/bio/about section. A 2000 character bio is used in the summary section of LinkedIn and a micro version of 160 characters for Twitter.
- On websites and blogs on the “About” pages for visitors to find out about you, not about the topics you are writing about or your product.
- To book speaking, presenting, or training gigs and is often used as an introduction. The personal bio may be used in the organizations’ newsletters, brochures, email blasts, and their social media.
- When looking for employees or contractors, employers often search on line for a bio.
- To include with any publications such as e-books, books, reports, news releases, brochures, programs, or guest blogs.
4 Steps to Crafting a Brilliant Personal Bio
Your bio must be a true representative of who you are and what you can do. Use adjectives to give the reader a sense of your personality, temperament, values, and ethics. Spice your bio up with power action words, avoiding “ing” passive verbs.
Establish Your Credentials
Your bio needs to persuade someone on why they should trust and work with you. What expertise do you bring to the table? Include formal credentials such as degrees, diplomas, or certificates. Use informal credentials to describe your experience that makes you an expert in your topic. Keep in mind your target audience and try to get their attention.
Showcase Your Expertise
To demonstrate that you are an expert and leader in your field, share books or articles you published, awards achieved, and recognition you received. Let others speak for you to establish credibility and trustworthiness. What will impress your target market and provide the “WOW” factor?
Keep It Short
Your bio should be one or two paragraphs long and written in the third person. Ensure that you include the most relevant and persuasive facts in the first paragraph to capture the readers’ attention and establish your expertise and credibility. Today’s readers are on information overload and may only read the first part, so grab their attention at the outset. To help you prioritize your notes, follow the “Inverted Pyramid” method.
Take the time to put together a concise, thoughtful, organized, and convincing bio to help you develop your personal brand. An effective, authentic bio will pave the way to establishing a network of connections who know, like, and trust you. A brilliant bio is an effectual tool to generate a tribe of evangelists who will generate leads, send referrals, and buy your products.
If you need help developing a bio that works, please call Cathy Moleschi at 778 878 6210 or fill out the contact form today!